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Multicultural Bootcamp: Move it Forward: The Power of Impact and Change
The past two years have created a reckoning and an awakening … illuminating the need to drive greater impact for marginalized communities in our industry and our world. The 2022 Bootcamp was designed to ignite and inspire an appetite and a roadmap for creating positive change. We heard from leaders and game changers whose actions are accelerating representation, authentic storytelling, and new opportunities for diverse communities across their organizations. Through a series of speakers, panels, networking sessions, and interactive activities, attendees learned what it takes to implement change at the individual and community levels.
Keynote: Do you Belong?
Which is more important? Belonging to a community or circle? Or being valued and respected by that community or circle? You might think the answer is “Both!”, and it does seem ideal to belong to a group that values and respects you. But what if belonging means embracing ideals or behaviors that aren’t authentic to who you are? In this conversation, two industry leaders (and long-time friends), discuss the questions: Can a person ever fully belong in a workplace where they are under-represented? How much of herself might she lose when trying to “fit in?” Don’t miss this riveting conversation which explores the courage to stand alone and the true meaning of belonging.
Speakers:
Judy Jackson, President, JLC Ventures
Carol Watson, Global Chief Inclusion Officer, BCW Global
Fireside Chat: Securing a Seat at the Table & Empowering Others to Join
With great power comes great responsibility, and no one knows that better than those in the C-Suite. In this session, we’ll hear stories from game-changing executives who have made it to the top, and learn how they’re using their influence to drive meaningful change in their organization. Building a more inclusive environment is no easy feat, but our panelists know that inclusivity is rooted in action – and they’re taking steps to not only open doors for diverse talent but setting a place for them to take their own seats at the table.
Speakers:
Walter Geer, Chief Experience Design Officer, VLMY&R
Sara Guillermo, Chief Executive Officer, IGNITE
Christena J. Pyle, Chief Equity Officer, Americas, dentsu
Shortchanged: Closing the Gender Pay Gap
The gender pay gap persists, and it is particularly wide for Latina Women. The stunning fact is that they earn 57 cents for every dollar earned by white, non-Hispanic men, which means they must work 21 months to make the equivalent of a white man’s yearly earnings. As we recognize Latina Women’s Equal Pay Day on December 8th, join She Runs It & the Midwest Equity, Inclusion, and Belonging Committee, for an enlightening series of conversations that provide insight into the problem while focusing on actions and strategies that can help deliver greater equity in salary and more.
Speakers:
Claudia Romo Edelman, Founder, We Are All Human
Elba Intriago, VP, Group Account Director, Walton Isaacson
Jessica Torres Soto, SVP, Head of People, Civic Entertainment Group
Panel: Breaking Down Barriers to Effective Multicultural Marketing
The discourse around multicultural marketing has evolved, and now more than ever, brands are expected to go beyond the bare minimum to not only reach and engage diverse audiences – but authentically represent them too. Panelists will share their insights on campaign successes and failures and discuss what can be learned from both sides of the camera.
Speakers:
Jordan Cardinale, Vice President, Brand Strategy + Digital Platforms, Nickelodeon
Verna Coleman, Brand Marketing, Brand Studio, Google
Mackenzie Price, Director, Anti-Bias Initiatives, Dotdash Meredith
Esperanza Teasdale, Vice President & General Manager, PepsiCo