Tiro de Verdad (Shot of Truth)

Tiro de Verdad (Shot of Truth) is a packaging project that consists of an outer container and taster sample of tequila. This project features three 750ml bottles playing off of the concept of tequila, which is known as an alcohol that gets people to tell their secrets. This idea of a truth serum was referenced to create all accessory graphics for the bottles and the outer packaging doubles as an actual lie detector test.

The accessory graphics vary from bottle to bottle depending on the strength of the tequila it contains. For instance, Blanco tequila is less aged and therefore less potent than Añejo. This fact was referenced to develop varying rates of truth extraction across the entire product line. Each Cîroc bottle was coated with Montana Black spray paint and covered with labels featuring graphics that were created in Illustrator.